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SPIN-FARMING Guide on 4 Season Marketing Now Available
Pennsylvania Ag Connection - 05/01/2009

A new guide that details three initiatives farmers can use to grow their businesses has been added to the SPIN-Farming, Philadelphia, online learning series on sub-acre farming. It can be purchased for $19.99 for immediate download at

"The SPIN 4 Season Marketing guide helps farmers get beyond the typical three season thinking to achieve higher levels of income," says co-author Wally Satzewich. Expansion initiatives detailed in the guide include selling throughout the winter at an indoor market, micro greens and shoot production and developing a craft product line.

According to Roxanne Christensen, co-author of the SPIN-Farming online learning series, more and more people around the world are using SPIN's franchise-ready system to enter the farming profession. By using front lawns, backyards and neighborhood lots as their land bases, they are recasting vegetable farming as a small business in a city or suburb and helping to accelerate the shift back to a more locally-based food system.

"We're trying to open up farming to a lot of different people that might not have seen it as possible for them," says Satzewich, who originally developed the SPIN-Farming system in his backyard garden in Saskatoon, Saskatchewan, Canada.

Christensen explains that while SPIN's growing techniques are not breakthrough, what is novel is the way a SPIN farm business is run. Covered in the online learning series is everything you'd expect from a good franchise: a business plan, marketing advice, and a detailed day-to-day workflow. In standardizing the system and creating a reproducible process, SPIN really isn't any different from McDonalds, she says.

The authors emphasize that SPIN-Farming is a production system, not a belief system. "The SPIN-Farming online learning series dispenses how-to, not ideology," Christensen says.

SPIN (S-mall P-lot IN-tensive) Farming ( is a non-dogmatic, non-technical, easy-to-understand-and inexpensive-to-implement farming system that makes it possible to generate significant income by growing common vegetables on sub-acre plots of land. It is organic-based and can be practiced on a single plot or multi-sited on several residential backyards in urban or peri-urban areas, or as part of a larger acreage in the country.

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