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Pennsylvania Ag News Headlines
WineGame Launches in App Store
Pennsylvania Ag Connection - 06/22/2018

Ready, set, sip: Rob Wilder, previously CEO and Co-founder of ThinkFoodGroup, is excited to announce the launch of his newest venture, WineGame. A free, simple app that instantly turns any bottle into a fun, multiple-choice blind tasting game, WineGame offers an inventive way to enjoy wine with friends--and learn a little something along the way.

WineGame started as a late-night lark: Wilder and his partner-in-wine, Jose Andres, would challenge each other to name the wine cloaked in a paper bag. Innovating this friendly competition has been a long-time goal of Wilder's, and now, the hi-tech version of WineGame is available for all smart phones, powered by proprietary software designed by WineGame Co-founder, Gary Mendel.

Based on an all-encompassing database including nearly every bottle in the world, WineGame challenges players to identify the grape, country, region and vintage/label of a wine. The platform generates logical answers to each question, so gamers learn even when answering incorrectly. Three tries are allowed per question, with points awarded at each level.

"Our goal was to utilize technology so that all players--from experienced drinkers to those new to wine--can be winners," explains Wilder. "WineGame's mission is to replace intimidating stigmas about wine education with a fun experience where all can experiment, engage with wine and learn."

All it takes to play is the WineGame app, a few bottles of wine, a means to disguise them, and of course, some friends. The host uses the app to scan each wine label to create the game before the bottles are concealed--and the fun begins.

While WineGame is easy and fun for home use, WineGamePRO is also launching for hospitality partners, meaning wine-lovers can play WineGame virtually any place that serves the tasty tipple.

"Wine is certainly having a moment -- the market right now is huge, and still growing. And everyone loves to game on their phones, especially Millennials, our most enthusiastic wine-lovers," adds Wilder. "This might be the only legitimate time you can enjoy wine, hang out with friends, AND play with your phone without attracting disdain for being anti-social."

Let the games begin -- go on, Play with your wine!


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