Pennsylvania Ag Connection - Council Beefs Up Farm Show Experience

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Council Beefs Up Farm Show Experience
Pennsylvania Ag Connection - 01/18/2018

The 102nd Pennsylvania Farm Show took place in Harrisburg. The Pennsylvania Beef Council (PBC) enjoyed a unique and exciting opportunity to design a new display for the 2018 show. The large 30' x 40' exhibit space worked to portray the journey of beef from "Farm to Kitchen," visually and interactively connecting consumers to the process.

The new display was anchored by the beef cattle's lifecycle explanation to illustrate the diversity in how cattle are raised. As visitors walked through the display area, they had the chance to interact with and learn directly from the beef community which included farmers, cattle nutritionists, veterinarians, and industry experts. This popular display was a destination for visitors hungry for information about everything from how cattle are raised and cared for to selecting, cooking and preparing beef as a delicious protein for their entire family to enjoy.

The exhibit also featured several interactive displays such as Beef TV highlighting four videos, a Myth Busting Flip Board Display and a 3-D meat case.

"The Farm Show is the perfect venue to interact with consumers of all ages, so we made it our goal to create an interactive display where visitors could learn as well as feel comfortable asking the tough questions that might be on their minds," noted Bridget Bingham, PBC executive director. "Our beef producers take great pride in producing a safe, wholesome and high-quality protein so this exhibit capitalized on bringing these two groups together, face-to-face for quality conversations."

In addition to the display, the Beef Council and the Beef Checkoff partnered to sponsor Beef and Veal Day at the PA Preferred Culinary Connection Center. Beef and Veal Day was filled with beef and veal cooking demos for event attendees to watch and learn more when it comes to cooking beef and veal. The highlight of the day was the Meatball Showdown which took center stage at noon featuring kids in the kitchen.

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